Content creation at Webentity combines search intelligence, AI writing, and human expertise — in a pipeline that runs without you having to manage it.
Step 1: Topic research
AI agents analyze search data to find relevant topics: questions your potential customers are searching for, keywords your competitors are ranking for, and content gaps your site hasn't addressed. On the Grow plan, we also monitor trending topics in your industry.
Step 2: Research and sourcing
For each piece, agents gather relevant data, statistics, and context from reputable sources. This is what separates Webentity content from generic AI output — it's grounded in real information, not hallucinated facts.
Step 3: Writing
AI generates a full draft following your design system and editorial guidelines. The format depends on the content type: blog posts follow a structured long-form format, FAQ entries are concise and question-focused, landing pages follow conversion-oriented templates.
Step 4: Expert input (Grow plan)
On the Grow plan, content that benefits from your expertise gets a step in between. We reach out through your chat channel with a targeted question. Your answer — even a 2-minute voice note — becomes the unique angle that differentiates the piece.
Step 5: Publishing
Content publishes automatically to your site. On the Build plan, you direct what gets published. On the Grow plan, the engine runs proactively and you can review what's been published.
Content types we create
- Blog posts (researched, long-form, with citations)
- FAQ entries (structured for FAQPage schema)
- Glossary pages (great for DefinedTerm schema and topical authority)
- Landing pages (for specific products, services, or search intents)