Learn

Clear explanations of SEO, web performance, and the technical foundations that make websites rank. Each entry starts simple and goes deep.

AI Search

Generative Engine Optimization (GEO)

AI assistants answer questions directly and cite a handful of sources. GEO is the work of becoming one of those sources, so the answer mentions your business instead of a competitor.

Off-Page SEO

Link Building

Links from other sites work like citations: they tell Google your site is worth ranking. In AI search the same idea extends to mentions and citations inside AI answers.

On-Page SEO

Meta Tags (Title & Description)

Your meta title and description are what shows up in Google search results. A good title gets clicks. A missing description means Google writes one for you - usually poorly.

Technical SEO

Canonical Tags

A canonical tag tells Google: this is the one true URL for this content. Without it, Google guesses which version to rank - and often guesses wrong.

Structured Data & Schema Markup

Schema markup is a way to label your content so Google and AI assistants understand it. It's the difference between Google seeing text and Google seeing 'this is a product that costs $149/mo.'

XML Sitemaps

A sitemap is a map of your website for Google. Without one, Google has to discover pages by following links - which means some pages might never get found.

noopener

rel="noopener" on a target="_blank" link blocks the destination page from accessing window.opener. It prevents tabnabbing and lets the new tab run in a separate process.

noreferrer

rel="noreferrer" tells the browser not to send the Referer header when following a link. It hides which page sent the user. It does not affect link equity - that's nofollow.

robots.txt

robots.txt is a file that tells Google which pages to crawl and which to skip. It's the bouncer at your website's front door.