Content-DNA is your brand knowledge base, included in the Managed plan.
What it is
Content-DNA is a structured knowledge base built from your real expertise: what your business actually knows, how you talk to clients, your story, your positions on the topics that matter in your industry, and the proof behind your claims. It is written down once, kept current, and used everywhere.
It becomes the foundation for every text on your site.
How it's built
We build Content-DNA from your existing material and from working with you:
- An initial conversation or voice interview
- Review of your existing materials (website, presentations, proposals)
- Your change requests and feedback over time, which sharpen it month by month
You do not fill out forms or write documentation. We extract, you correct.
From this we distill:
- Brand voice: how formal, how direct, what you would never say
- Core expertise: what you know that competitors do not
- Your story: origin, clients, key moments
- Positions: where you stand on industry debates
- Proof points: cases, results, credentials
What it feeds
Every piece of content is checked against Content-DNA before it goes live: blog posts, FAQ entries, landing pages, even small copy changes. It also keeps your brand description consistent across the whole site, which matters when AI assistants read your pages to describe you.
Why it prevents generic AI text
Without Content-DNA, AI produces text that is technically correct but interchangeable. It could be from any company in your industry. With Content-DNA, the perspective is yours, the examples come from your experience, and the voice matches how you actually talk to clients.
Content-DNA grows over time. The longer we work together, the richer it gets and the better the content becomes.
Available separately
Content-DNA is also available on request as a standalone product, independent of the Managed plan.