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Clear explanations of SEO, web performance, and the technical foundations that make websites rank. Each entry starts simple and goes deep.
On-Page SEO
Technical SEO
Canonical Tags
A canonical tag tells Google: this is the one true URL for this content. Without it, Google guesses which version to rank - and often guesses wrong.
Structured Data & Schema Markup
Schema markup is a way to label your content so Google and AI assistants understand it. It's the difference between Google seeing text and Google seeing 'this is a product that costs $149/mo.'
XML Sitemaps
A sitemap is a map of your website for Google. Without one, Google has to discover pages by following links - which means some pages might never get found.
robots.txt
robots.txt is a file that tells Google which pages to crawl and which to skip. It's the bouncer at your website's front door.